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1 march 2016—1 march 2016
XXI century is the age of the Internet, we are well aware that time does not stand still, and now museum website and mobile applications become his first news channels and “public face”. First of all the website promotes the dissemination and the popularization of information about the museum to a wide audience, it become possible to connect different target groups: "real" and "virtual" visitors.
The new corporate style of the museum is characterized by unified system of graphic communications, clear to all target audiences. The basis of the re-branding is logo redesign and coding of all the branches to its special color. Creating a new museum website is another step towards greater availability of information on the activities of the museum, the exhibitions, the permanent exhibitions, funds. Easy navigation allows visitors to easily find all the necessary contact information.
The presentation was attended by:
Anna Tsvetkova, deputy Director of Development and Public Relations
Olga Popova, Director of charity projects CF “Sistema”
Dmitriy Kharshak, Head of Projector Studio, designer
Olga Babina, Director of NC “The Russian museum: the virtual branch”
In December 2014 the company AFK "System" has allocated funding to carry out the company's corporate identity rebranding and the creation of the new website of the Russian Museum. NC "Russian Museum: Virtual Branch", the company "Projector" and “Art Sugar” became partners of the project.
The collection of masterpieces, chosen by the Russian Museum will allow you to make a first impression of the collection of the Russian Museum.
Russian Museum - one of the world's largest museums and is perhaps the only country where such a full treasure of national culture are presented.
Virtual tour of the museum complex. 2009 (Rus., Eng., Ger., Fin.)
In the online shop of the Russian Museum presented a huge range of souvenirs, illustrated editions and multimedia disks.
Be informed about news, events and exhibitions of the Russian Museum
The State Russian Museum
The Russian Museum is the exclusive owner of all the interior images and pieces of art of the Russian Museum collection, as well as all the images and text information given on its official site. The usage of the texts and images provided on the site is only allowed with the permission of the Russian Museum.