Presentation of new site and corporate identity of the Russian Museum

XXI century is the age of the Internet, we are well aware that time does not stand still, and now museum website and mobile applications become his first news channels and “public face”. First of all the website promotes the dissemination and the popularization of information about the museum to a wide audience, it become possible to connect different target groups: "real" and "virtual" visitors.

The new corporate style of the museum is characterized by unified system of graphic communications, clear to all target audiences. The basis of the re-branding is logo redesign and coding of all the branches to its special color. Creating a new museum website is another step towards greater availability of information on the activities of the museum, the exhibitions, the permanent exhibitions, funds. Easy navigation allows visitors to easily find all the necessary contact information.

The presentation was attended by:

Anna Tsvetkova, deputy Director of Development and Public Relations

Olga Popova, Director of charity projects CF “Sistema”

Dmitriy Kharshak, Head of Projector Studio, designer

Olga Babina, Director of NC “The Russian museum: the virtual branch”

In December 2014 the company AFK "System" has allocated funding to carry out the company's corporate identity rebranding and the creation of the new website of the Russian Museum. NC "Russian Museum: Virtual Branch", the company "Projector" and “Art Sugar” became partners of the project.